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With more than 2500 speeches and seminars under his belt, David Yoho Jr. has been captivating executives, managers, sales people and business owners for decades with his energetic, fast-paced messages.

David works with organizations that want to command higher prices in competitive markets. Through his leadership, your business will learn effective strategies to outsell, outmaneuver, out hustle, outthink, outperform and out-negotiate the competition.

His experience in recognizing and solving business dilemmas has helped hundreds of individuals and businesses alike to capitalize on new strategies that will help improve differentiation and positioning at the sales level, integrate more effective selling tools, improve closing rates, use persuasive correspondence and maximize account retention and minimize turnover.

A member of the CPAE Speaker Hall of Fame since 1999, his programs are guaranteed to be humorous, entertaining and highly customized for your needs. He has created more than 300 audio and video training programs that also educate and motivate organizations and industries of all types.

When David is not motivating on the business stage, he has often taken his skills to the acting stage where he has appeared in several movies and theatre productions. He is an inspiration on the football field as well as a middle school football coach. He makes his home in Louisville, Kentucky with his beautiful wife Annie and his teenage son Isaac.

How David Gets Results; you determine the extent customization, personalization, and reinforcement. He identifies the needs and wants of your organization by studying:

  • Annual reports
  • News releases
  • Training material
  • Third party research, reports & surveys
  • Business plans
  • Advertising & promotion
  • Company & industry periodicals
  • Marketing reports & surveys

He identifies the needs and wants of your participants by:

  • Interviewing your executives, board members, key leaders
  • Acquiring facts about their skills, experiences, opinions, attitudes & beliefs through simple, easy questionnaires
  • Allowing them to pose their own questions to David in advance of the event

He customizes his message by learning your:

  • Terminology
  • Goals
  • Recent performance vs. forecast
  • History, values, successes
  • Current challenges
  • Changes in direction or philosophy
  • Competition, antagonists, and allies
  • Pending (pertinent) legislation
  • He personalizes his message by:
  • Identifying the organization’s and the participant’s false beliefs (falsisms)
  • Connecting his message to the big picture
  • Conducting mystery shopping
  • Finding apostles within your group
  • Resolving the unresolved
  • He reinforces his message with
  • Key phrases that anchor new beliefs (Yohoisms)
  • Customized workbooks
  • Customized audio and video programs
  • Follow up with management
  • Post event teleconferences


David’s Programs

Speeches & Seminars

David has created and produced specific systems that will be customized to your particular everyday situations, challenges, and objections with your terminology. He’ll teach participants what to do and why and will provide specific examples of how to deliver your message effectively. Speeches and seminars can be presented to business owners, managers, sales staff, executives or entrepreneurs. Here are some of David’s keynote presentations:

Boosting Sales and Profits with a Strategic Plan

Learn bottom-line expectations, 7 deadly sins to avoid, how to find the customer that’s right for your company and learn essential questions to ask your staff and the significance of each question.

The Greatest Secret of Managing Relationships

Know more about the customer than the customer knows about you, that’s the greatest secret. Learn how to obtain information, use information and recalling and maintaining information. David also delves into developing trust, credibility, and rapport.

The Ultimate Hiring System

This complete system is guaranteed to help you attract, hire and retain more productive telesales reps, whether they prospect, close deals, call on regular accounts or simply handle customer service calls.

Hiring the Best CSR’s and Keeping Them

Hiring the right people are key to results. Start with “getting the right people on the bus, the wrong people off the bus and the right people in the right seats.”

The M & M Game

Learn the five key elements of motivating salespeople and develop an “internal marketing” plan. David also focuses on training new salespeople, coaching, and stimulation for peak performance and personalizing a strategy to meet your individual needs.

Tele$elling Programs

David analyzes your market, products, services, goals, statistics, competition, advertising, promotions and predictable trends. He identifies difficult situations, current obstacles, and objectives through telephone interviews and questionnaires.

The Power of Personal Influence

In this most requested speech, David focuses on the ethical and professional principles of leading people to positive, profitable actions that are in both parties best interests.

Commanding Higher Prices in a Competitive Market

David creates a strategic plan that includes differentiation, positioning, personalized customer contact, enhanced database marketing and professional selling systems.

Developing New Accounts

Boost the number of new accounts in quantity and quality with this specific method to increase the number of attempts and contacts while learning the specific steps that are guaranteed to boost the conversion rate of prospects to new accounts.