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Jim Cathcart, CSP, CPAE, author, professional speaker and business leader, is the CEO of Cathcart Institute, Inc. (founded in 1977), an organization devoted to helping clients create and grow High-Value Relationships. His TEDx video “How to Believe in Yourself” is in the Top 1% with over 1,080,000 views. He was recently appointed as the first Entrepreneur in Residence by California Lutheran University’s School of Management.  Jim’s four decades of study in applied behavioral science has resulted in The Acorn Principle, a guide to understanding the many elements that make us who we are plus The Self Motivation Handbook, 336 ways to do what needs to be done even when you don’t feel like it. The Acorn Principle achieved international best-seller status. In fact, it became the USA’s #2 best-selling e-book, second only to Stephen King. As the author of 17 books, a popular Blog and scores of recorded programs, Jim’s students number in the hundreds of thousands.

A Sales & Marketing Pioneer:  Inducted into the Sales & Marketing Hall of Fame in December of 2012, Jim Cathcart is the man who popularized the term “Relationship Selling.”  He has been selected as a Top Influencer in Sales and Marketing for each of the past 5 years. His recent revision of his best-selling book explores the eight competencies of top sales producers in the twenty-first century. It is also the primary course in the Cathcart Online Academy.

Admired by His Peers: He’s considered one of the world’s leading professional speakers and business authors. He regularly coaches others in building their speaking career. He has presented over 3,000 speeches in every US state and around the world. Jim Cathcart is one of only 5 speakers in the world who hold all the following honors: past president of the National Speakers Association (NSA), recipient of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), a 29-year member of the exclusive Speakers Roundtable (20 of the world’s top speakers) and recipient of the Golden Gavel Award from Toastmasters International. In August of 2008 he was inducted as one of the “Legends of the Speaking Profession.” In 2015-16-17 he was selected as one of the Top 25 Speakers (out of 1,300) through an online survey of 27,000 business people.

Personal: When he’s not on camera or on a platform you find Jim running the Santa Monica mountain trails, riding a motorcycle or playing guitar and singing in nightclubs. He’s committed to living life fully and helping others do likewise.

Jim’s Programs


Industry leader, Civic leader and Former Leadership Training director for a 356,000 member organization, Jim Cathcart teaches “Ground Level Leadership™”, how to get things done and stimulate people to want to do them well.

Based in years of psychological research when Jim was co-owner of a psychological testing firm, this is a practical and realistic approach to getting the job done and making a difference.



Business Friendships must be profitable. Build connections that pay off. Friendship is not a strategy, it is a pattern of actions. Learn to determine which relationships will be profitable and which will not be.

Relationship Selling, based on Jim’s international bestselling book, is an approach to business growth and a system for converting contacts into contracts. Learn from the original author, Jim Cathcart.



Learn to communicate with impact and to lead meetings in such a way that others will want to attend them.

Hall of Fame professional speaker Jim Cathcart teaches how he and his colleagues build the confidence to move any audience to action and how you can too. Individual coaching is also available.



Success Velocity™ is the readiness and likelihood of achieving success as a person or as an organization. To Motivate yourself or others you must stimulate their “motives” into “action.” Do what needs to be done…even when you don’t feel like it. Learn to determine your current patterns and discover the resources and strategies that will increase your achievements.

Based on Jim’s many years of psychological research and practical application with over 2,500 audiences around the world. When you’re ready for the next level of success; measure and then increase your Success Velocity™.


When you’re loyal to their needs, customers will become more loyal to you. Learn how to earn their loyalty and to adjust your own: Systems, Policies, Attitudes, Habit Patterns and Performance to grow more business from existing and future customers.